Society's SING SING takes a ride with LYFT



Directing duo SING SING (Sean Pecknold and Adi Goodrich) teamed up with the mighty-fine folks at Lyft to create new branding, print and online content.  For the content piece, they aimed to answer the question “What is Ridesharing?” For some it’s as ubiquitous as walking, but there are lot’s of people around the world who haven’t tried it, or are unsure exactly how it works. The video hopes to answer some of the most frequently asked questions about ridesharing. They invited some of our original cast-members from the photo shoot along with a host of brilliant new cast-members, for a rip-rollicking ride through the wonderful world of Lyft.